{"id":4793,"date":"2026-10-28T15:01:41","date_gmt":"2026-10-28T15:01:41","guid":{"rendered":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/28\/mads-pedersen-y-atletas-daneses-demandan-a-hbo-por-uso-de-imagen\/"},"modified":"2026-10-28T15:01:41","modified_gmt":"2026-10-28T15:01:41","slug":"mads-pedersen-y-atletas-daneses-demandan-a-hbo-por-uso-de-imagen","status":"publish","type":"post","link":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/28\/mads-pedersen-y-atletas-daneses-demandan-a-hbo-por-uso-de-imagen\/","title":{"rendered":"Mads Pedersen y atletas daneses demandan a HBO por uso de imagen"},"content":{"rendered":"<p class=\"entradilla\"><strong>Varios deportistas han presentado una demanda contra HBO Nordic por el uso no autorizado de sus im\u00e1genes en promociones de los Juegos Ol\u00edmpicos 2024.<\/strong><\/p>\n<p><strong>Mads Pedersen<\/strong>, junto a otros destacados atletas daneses, ha iniciado una acci\u00f3n legal contra <strong>HBO Nordic<\/strong> por el uso indebido de sus im\u00e1genes en promociones relacionadas con los Juegos Ol\u00edmpicos de 2024. La demanda, que busca compensaciones por un total de 300.000 d\u00f3lares, sostiene que las im\u00e1genes fueron empleadas sin el consentimiento adecuado.<\/p>\n<h3>El reclamo de los deportistas<\/h3>\n<p>Entre los demandantes se encuentran ciclistas como <strong>Mikkel Bjerg<\/strong>, <strong>Amalie Dideriksen<\/strong> y <strong>Niklas Larsen<\/strong>, adem\u00e1s de otros deportistas de disciplinas como el balonmano y el b\u00e1dminton. <\/p>\n<blockquote><p>\u00abEs lo que me permite ganarme la vida\u00bb, afirm\u00f3 Pedersen, enfatizando la importancia de sus patrocinios privados en su carrera.<\/p><\/blockquote>\n<p> Durante su testimonio, Pedersen explic\u00f3 que la promoci\u00f3n de HBO podr\u00eda afectar su capacidad para negociar acuerdos comerciales independientes.<\/p>\n<p>Pedersen destac\u00f3 la magnitud de sus ingresos por derechos de imagen, mencionando contratos significativos como el de <strong>Airtox<\/strong> y <strong>CRIVIT<\/strong>, que le generan ingresos anuales sustanciales. <\/p>\n<blockquote><p>\u00abEsta es, con diferencia, la mayor fuente de ingresos de mi profesi\u00f3n como ciclista\u00bb, reiter\u00f3 el corredor de Lidl-Trek.<\/p><\/blockquote>\n<h3>La defensa de HBO<\/h3>\n<p>Por su parte, <strong>HBO<\/strong> se defiende argumentando que el uso de las im\u00e1genes se realiz\u00f3 bajo un acuerdo con el <strong>COI<\/strong> y que ten\u00eda un prop\u00f3sito editorial. Las im\u00e1genes, tomadas durante los Juegos de Tokio 2021, fueron utilizadas en redes sociales y otros medios, lo que ha desatado el conflicto legal que se desarrolla en el Tribunal Superior Mar\u00edtimo y Comercial.<\/p>\n<hr>\n<p><em>Con informaci\u00f3n de <a href=\"https:\/\/ciclismointernacional.com\/mads-pedersen-y-varias-estrellas-demandan-a-hbo-por-derechos-de-imagen\/\" target=\"_blank\" rel=\"nofollow noopener\">Ciclismo Internacional<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Varios deportistas han presentado una demanda contra HBO Nordic por el uso no autorizado de sus im\u00e1genes en promociones de los Juegos Ol\u00edmpicos 2024.<\/p>\n","protected":false},"author":1,"featured_media":4791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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