{"id":4007,"date":"2026-10-03T15:00:40","date_gmt":"2026-10-03T15:00:40","guid":{"rendered":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/"},"modified":"2026-10-03T15:00:40","modified_gmt":"2026-10-03T15:00:40","slug":"thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/","title":{"rendered":"Thor Hushovd propone repensar el ciclismo en la era digital"},"content":{"rendered":"<p class=\"entradilla\"><strong>El ex ciclista noruego Thor Hushovd sugiere cambios en el formato de las carreras para adaptarse a la atenci\u00f3n del p\u00fablico moderno.<\/strong><\/p>\n<p>En la actualidad, se debate si el ciclismo necesita actualizarse para no quedar rezagado en una era dominada por el consumo r\u00e1pido de contenido. Las carreras suelen extenderse por cientos de kil\u00f3metros, lo que implica transmisiones largas y, para algunos, mon\u00f3tonas.<\/p>\n<h3>El desaf\u00edo de captar la atenci\u00f3n<\/h3>\n<p><strong>Thor Hushovd<\/strong>, al frente del <strong>Uno-X<\/strong>, plantea que el deporte debe adaptarse a la realidad actual, donde la atenci\u00f3n de la audiencia es breve. \u00ab\u00bfC\u00f3mo podemos esperar que la gente se siente a mirar una carrera durante m\u00e1s de cuatro, cinco, seis o siete horas?\u00bb, cuestiona Hushovd, se\u00f1alando el desgaste que esto representa para el p\u00fablico.<\/p>\n<p>El noruego propone explorar formatos como los crit\u00e9riums, que podr\u00edan ofrecer un espect\u00e1culo m\u00e1s din\u00e1mico y seguro. \u00abEs imposible controlar 200 kil\u00f3metros de un recorrido. Vamos a terminar perdiendo organizadores por los altos costos que eso tiene\u00bb, advierte.<\/p>\n<blockquote><p>\u00abHay que encontrar el modo de entretener a la audiencia. Un Mundial de crit\u00e9rium ser\u00eda m\u00e1s divertido que una carrera normal\u00bb, sugiere Hushovd.<\/p><\/blockquote>\n<p>Adem\u00e1s, destaca que los circuitos permitir\u00edan generar ingresos adicionales al pasar varias veces por el mismo lugar, creando una experiencia m\u00e1s rica para los espectadores. Aunque reconoce que no tiene una soluci\u00f3n definitiva, insiste en que el ciclismo debe empezar a considerar estos cambios.<\/p>\n<hr>\n<p><em>Con informaci\u00f3n de <a href=\"https:\/\/ciclismointernacional.com\/el-ciclismo-en-la-era-tiktok-como-podemos-esperar-que-la-gente-mire-una-carrera-mas-de-cuatro-horas\/\" target=\"_blank\" rel=\"nofollow noopener\">Ciclismo Internacional<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ex ciclista noruego Thor Hushovd sugiere cambios en el formato de las carreras para adaptarse a la atenci\u00f3n del p\u00fablico moderno.<\/p>\n","protected":false},"author":1,"featured_media":4004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thor Hushovd propone repensar el ciclismo en la era digital - Bike City<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thor Hushovd propone repensar el ciclismo en la era digital - Bike City\" \/>\n<meta property=\"og:description\" content=\"El ex ciclista noruego Thor Hushovd sugiere cambios en el formato de las carreras para adaptarse a la atenci\u00f3n del p\u00fablico moderno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Bike City\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T15:00:40+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/#\\\/schema\\\/person\\\/75b3e892ab385845d352a61fa7681204\"},\"headline\":\"Thor Hushovd propone repensar el ciclismo en la era digital\",\"datePublished\":\"2026-10-03T15:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/\"},\"wordCount\":270,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bikecity.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vuelta-espana-peloton-e3-2026.webp\",\"articleSection\":[\"Competici\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/\",\"url\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/\",\"name\":\"Thor Hushovd propone repensar el ciclismo en la era digital - Bike City\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bikecity.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vuelta-espana-peloton-e3-2026.webp\",\"datePublished\":\"2026-10-03T15:00:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/#\\\/schema\\\/person\\\/75b3e892ab385845d352a61fa7681204\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bikecity.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vuelta-espana-peloton-e3-2026.webp\",\"contentUrl\":\"https:\\\/\\\/bikecity.com.ar\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/vuelta-espana-peloton-e3-2026.webp\",\"width\":1350,\"height\":887},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/2026\\\/10\\\/03\\\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/bikecity.com.ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thor Hushovd propone repensar el ciclismo en la era digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/#website\",\"url\":\"https:\\\/\\\/bikecity.com.ar\\\/\",\"name\":\"Bike City\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bikecity.com.ar\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bikecity.com.ar\\\/#\\\/schema\\\/person\\\/75b3e892ab385845d352a61fa7681204\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/bikecity.com.ar\"],\"url\":\"https:\\\/\\\/bikecity.com.ar\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thor Hushovd propone repensar el ciclismo en la era digital - Bike City","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Thor Hushovd propone repensar el ciclismo en la era digital - Bike City","og_description":"El ex ciclista noruego Thor Hushovd sugiere cambios en el formato de las carreras para adaptarse a la atenci\u00f3n del p\u00fablico moderno.","og_url":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/","og_site_name":"Bike City","article_published_time":"2026-10-03T15:00:40+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#article","isPartOf":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/"},"author":{"name":"admin","@id":"https:\/\/bikecity.com.ar\/#\/schema\/person\/75b3e892ab385845d352a61fa7681204"},"headline":"Thor Hushovd propone repensar el ciclismo en la era digital","datePublished":"2026-10-03T15:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/"},"wordCount":270,"commentCount":0,"image":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/bikecity.com.ar\/wp-content\/uploads\/2026\/10\/vuelta-espana-peloton-e3-2026.webp","articleSection":["Competici\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/","url":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/","name":"Thor Hushovd propone repensar el ciclismo en la era digital - Bike City","isPartOf":{"@id":"https:\/\/bikecity.com.ar\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#primaryimage"},"image":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/bikecity.com.ar\/wp-content\/uploads\/2026\/10\/vuelta-espana-peloton-e3-2026.webp","datePublished":"2026-10-03T15:00:40+00:00","author":{"@id":"https:\/\/bikecity.com.ar\/#\/schema\/person\/75b3e892ab385845d352a61fa7681204"},"breadcrumb":{"@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#primaryimage","url":"https:\/\/bikecity.com.ar\/wp-content\/uploads\/2026\/10\/vuelta-espana-peloton-e3-2026.webp","contentUrl":"https:\/\/bikecity.com.ar\/wp-content\/uploads\/2026\/10\/vuelta-espana-peloton-e3-2026.webp","width":1350,"height":887},{"@type":"BreadcrumbList","@id":"https:\/\/bikecity.com.ar\/index.php\/2026\/10\/03\/thor-hushovd-propone-repensar-el-ciclismo-en-la-era-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bikecity.com.ar\/"},{"@type":"ListItem","position":2,"name":"Thor Hushovd propone repensar el ciclismo en la era digital"}]},{"@type":"WebSite","@id":"https:\/\/bikecity.com.ar\/#website","url":"https:\/\/bikecity.com.ar\/","name":"Bike City","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bikecity.com.ar\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/bikecity.com.ar\/#\/schema\/person\/75b3e892ab385845d352a61fa7681204","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8242ceee6ae402f5f09cb2b675b9d336e22be9d593d105a25456955c33729ba5?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/bikecity.com.ar"],"url":"https:\/\/bikecity.com.ar\/index.php\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/4007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=4007"}],"version-history":[{"count":0,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/4007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/media\/4004"}],"wp:attachment":[{"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=4007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=4007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bikecity.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=4007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}