{"id":3478,"date":"2026-09-18T15:01:22","date_gmt":"2026-09-18T15:01:22","guid":{"rendered":"https:\/\/bikecity.com.ar\/index.php\/2026\/09\/18\/adidas-firma-un-acuerdo-exclusivo-con-mathieu-van-der-poel\/"},"modified":"2026-09-18T15:01:22","modified_gmt":"2026-09-18T15:01:22","slug":"adidas-firma-un-acuerdo-exclusivo-con-mathieu-van-der-poel","status":"publish","type":"post","link":"https:\/\/bikecity.com.ar\/index.php\/2026\/09\/18\/adidas-firma-un-acuerdo-exclusivo-con-mathieu-van-der-poel\/","title":{"rendered":"Adidas firma un acuerdo exclusivo con Mathieu Van der Poel"},"content":{"rendered":"<p class=\"entradilla\"><strong>La marca deportiva se asocia con el ciclista neerland\u00e9s como su embajador, un hito desde Lance Armstrong.<\/strong><\/p>\n<p><strong>Mathieu Van der Poel<\/strong> se convierte en embajador de <strong>Adidas<\/strong>, marcando un hito en el ciclismo profesional. Este acuerdo exclusivo es el primero de su tipo desde el patrocinio de <strong>Nike<\/strong> a <strong>Lance Armstrong<\/strong>.<\/p>\n<h3>Un nuevo enfoque en el patrocinio deportivo<\/h3>\n<p>El acuerdo permitir\u00e1 a Van der Poel lucir indumentaria y calzado de Adidas, principalmente fuera de las competencias. Esto se alinea con el contrato que ya tiene su equipo, <strong>Alpecin Premier Tech<\/strong>, con la marca para ropa casual. Adem\u00e1s, Adidas ha dise\u00f1ado una l\u00ednea especial para \u00e9l.<\/p>\n<p>Van der Poel expres\u00f3 su entusiasmo por la colaboraci\u00f3n: <\/p>\n<blockquote><p>\u00abAdidas tiene una gran historia en el ciclismo y me enorgullece unirme a ellos\u00bb<\/p><\/blockquote>\n<p>. A\u00f1adi\u00f3 que la marca ofrece una combinaci\u00f3n ideal de rendimiento, comodidad y estilo para su vida diaria.<\/p>\n<h3>La situaci\u00f3n de Tadej Pogacar<\/h3>\n<p>Por otro lado, el esloveno <strong>Tadej Pogacar<\/strong> no tiene acuerdos similares con grandes marcas, ya que prioriza sus entrenamientos. Pogacar tiene una cl\u00e1usula que limita su participaci\u00f3n en eventos comerciales a un m\u00e1ximo de 10 al a\u00f1o, lo que afecta su posibilidad de obtener contratos m\u00e1s lucrativos.<\/p>\n<hr>\n<p><em>Con informaci\u00f3n de <a href=\"https:\/\/ciclismointernacional.com\/el-historico-acuerdo-de-adidas-con-van-der-poel-el-primer-patrocinio-exclusivo-desde-lance-armstrong-y-la-razon-por-la-que-pogacar-lo-rechaza\/\" target=\"_blank\" rel=\"nofollow noopener\">Ciclismo Internacional<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca deportiva se asocia con el ciclista neerland\u00e9s como su embajador, un hito desde Lance Armstrong.<\/p>\n","protected":false},"author":1,"featured_media":3470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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