{"id":3449,"date":"2026-09-17T21:00:56","date_gmt":"2026-09-17T21:00:56","guid":{"rendered":"https:\/\/bikecity.com.ar\/index.php\/2026\/09\/17\/mathieu-van-der-poel-se-convierte-en-embajador-de-adidas\/"},"modified":"2026-09-17T21:00:56","modified_gmt":"2026-09-17T21:00:56","slug":"mathieu-van-der-poel-se-convierte-en-embajador-de-adidas","status":"publish","type":"post","link":"https:\/\/bikecity.com.ar\/index.php\/2026\/09\/17\/mathieu-van-der-poel-se-convierte-en-embajador-de-adidas\/","title":{"rendered":"Mathieu van der Poel se convierte en embajador de Adidas"},"content":{"rendered":"<p class=\"entradilla\"><strong>Adidas ha nombrado a Mathieu van der Poel como su nuevo embajador, fortaleciendo su relaci\u00f3n con el ciclista neerland\u00e9s.<\/strong><\/p>\n<p>La marca alemana <strong>Adidas<\/strong> ha dado un paso m\u00e1s en su relaci\u00f3n con <strong>Mathieu van der Poel<\/strong>, nombr\u00e1ndolo como su nuevo embajador. Este movimiento personaliza una colaboraci\u00f3n que comenz\u00f3 con el patrocinio de los equipos <strong>Alpecin-Premier Tech<\/strong> y <strong>Fenix-Premier Tech<\/strong>.<\/p>\n<h3>De patrocinador de equipo a embajador personal<\/h3>\n<p>En julio pasado, <strong>Adidas<\/strong> inici\u00f3 su alianza con los equipos de Van der Poel, proveyendo equipamiento fuera de competici\u00f3n. Sin embargo, este nuevo acuerdo individual con el ciclista destaca por su enfoque personal, aprovechando la imagen del neerland\u00e9s m\u00e1s all\u00e1 del patrocinio colectivo.<\/p>\n<p>Van der Poel es conocido por su versatilidad, compitiendo tanto en carretera como en ciclocross y mountain bike. Esta multidisciplinaridad ha sido un factor clave para <strong>Adidas<\/strong>, que busca reflejar estas cualidades en su nueva asociaci\u00f3n.<\/p>\n<blockquote><p>\u00abAdidas tiene una rica historia en el ciclismo y estoy orgulloso de unirme a la marca como embajador\u00bb, expres\u00f3 Van der Poel.<\/p><\/blockquote>\n<p>El acuerdo resalta tambi\u00e9n el creciente valor comercial de Van der Poel, quien ya cuenta con un grupo de patrocinadores destacados como <strong>Canyon<\/strong> y <strong>Lamborghini<\/strong>, entre otros.<\/p>\n<hr>\n<p><em>Con informaci\u00f3n de <a href=\"https:\/\/www.brujulabike.com\/adidas-mathieu-van-der-poel-embajador\/\" target=\"_blank\" rel=\"nofollow noopener\">Br\u00fajula Bike<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas ha nombrado a Mathieu van der Poel como su nuevo embajador, fortaleciendo su relaci\u00f3n con el ciclista neerland\u00e9s.<\/p>\n","protected":false},"author":1,"featured_media":3448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-3449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-competicion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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